National Family Business Day, 19 September 2024, is dedicated to celebrating the vital role family-owned businesses play in our economy and communities. Family businesses are the heartbeat of Australia and New Zealand, driving innovation, creating jobs, and fostering a sense of community. We invite you to support, choose, and celebrate family businesses — today, and every day.
The Backbone of Our Economy.
Family businesses are integral to Australia's economy, representing 70% of all businesses and employing 50% of the workforce. These businesses generate an estimated $4.3 trillion in wealth, highlighting their significant economic impact.
In New Zealand, family businesses represent a staggering 75% of all businesses, contributing approximately 65% to GDP, and employing around 75% of the workforce. Notably, the agriculture sector, which is pivotal to the nation's economy, is predominantly made up of family-owned businesses.
From small local shops to large multinational corporations, family businesses are the leaders, innovators, entrepreneurs, and job creators that keep Australia and New Zealand moving forward.
Community Champions.
Beyond their economic contributions, family businesses are also champions of community support and philanthropy. They sponsor local sports teams, build community infrastructure, and establish foundations, making significant contributions to the social fabric of our communities. These philanthropic efforts underscore the deep-rooted commitment of family businesses to giving back and supporting the communities in areas where they operate.
Trusted.
Family businesses are not only trusted by consumers but also preferred. 70% of consumers trust family-owned businesses over non-family businesses, and 66% are willing to pay more for their products and services. Additionally, 54% of the workforce prefers to work for family businesses, reflecting the positive work environment and strong community ties these companies offer.
Celebrate Family Business.
Support Family Business.
Choose Family Business.
Today and every day!
Family businesses are the manufacturers, retailers, traders, builders, growers, brewers, bakers, and professional services companies that make Australia and New Zealand function. They are the backbone of our economy and the heart of our communities. Let’s celebrate their achievements, support their growth, and choose to shop with them today and every day.
Get Involved
Join us in celebrating National Family Business Day #NFBD24 in the lead up to and on Thursday 19 September 2024.
- Shop with family businesses: choose family-owned businesses when looking for products, services and gifts.
- Spread the word: Share your support and any experiences with family businesses across social media, your website, and with family and friends.
- Collaborate and partner: If you own a business, choose to partner with family businesses for services, products and events.
- Leave positive reviews: Had a great experience with a family business? Tell the world and leave them a glowing review on google or social media.
- Learn and share: Discover the stories of family businesses in your area, learn more about this significant sector and share what you've learned.
- Advocate for family business: Support policies that benefit family businesses at local, state, and national levels.
Explore all the National Family Business Day resources, stories and assets to showcase and recognise family businesses today and every day.
Together, we can ensure that family businesses continue to thrive and contribute to our economy and community.